What we believe

Human attention is the most valuable resource on the internet. Almost none of it gets fairly priced.

Every Telegram group is built on years of work: content created, audiences cultivated, communities nurtured. When a new person wants to join, they pass through a verification that generates no value for anyone. A CAPTCHA that proves nothing, asked by no one, for no reason.

Canvas replaces that moment with something useful. The new member answers a question. The advertiser gets a verified, contextual human response. The group owner gets paid. The attention that was already being spent starts generating returns.

The verification market is the first step. The longer-term project is building the infrastructure that lets any digital community monetize its membership directly, on fair terms, without surrendering data to a platform, without chasing brand deals, and without making their members the product.

Communities are the new media channels. The group owner who has 4,000 engaged DeFi traders deserves revenue infrastructure as serious as what any media company has access to. That's what we're building.


2024 DevConnect Buenos Aires
ETH Foundation × EigenLayer
Hacker House
Where this started

One of five finalist projects. Selected by the Ethereum Foundation and EigenLayer.

The idea for Canvas is older than the name. For several years, Rohit had been trying to build a market for human attention inside the CAPTCHA flow, replacing the arbitrary bot-check with something valuable, and paying the people who host it.

At DevConnect 2024 in Buenos Aires, the Ethereum Foundation and EigenLayer hosted a hacker house with fifteen teams. Canvas was selected as one of five finalists and given a spotlight to present the technical architecture to the cohort.

The original build used EigenLayer for trust and verification. The current version runs on Base mainnet, with USDC settlements, a live escrow contract, and an AI scoring layer that validates every response before a payout releases. The core idea, sponsored verification that pays the community, is the same one that stood out in Buenos Aires.

The team

Product, distribution, and community.

Two founders. One built the product. One built the audience that proves there's demand for it.

R
Rohit Sarkar
@_rosark Co-founder · Product & GTM

Rohit has spent five years embedded in the infrastructure layer of crypto, at 0x (the swap infrastructure powering Bankr, Coinbase, MetaMask, and Robinhood), at Caldera (Rollup-as-a-Service), and at InfStones. He has a background in statistics and has been building the Canvas concept for three years.

He owns product design, marketplace architecture, advertiser-side business development, and go-to-market. He left 0x in June 2026 and is fully committed to Canvas.

  • 0x Protocol
  • Caldera
  • InfStones
  • DevConnect finalist 2024
G
gritcult
@gritcult Co-founder · Community & Distribution

With 110,000 followers on X and a track record of building crypto-native audiences from scratch, gritcult is the supply side of the Canvas thesis in person. He runs Telegram communities that are exactly the kind of groups Canvas was built for.

He owns community development, creator relationships, supply-side growth, and the distribution network that gets Canvas in front of group owners worth reaching. Based in London, relocating to NYC.

  • 110k X following
  • Crypto community builder
  • London → NYC

What we stand for

The principles behind every decision we make.

Communities deserve revenue infrastructure
A group owner who has cultivated 5,000 engaged members is doing real work that has real economic value. The tools available to them should reflect that. Canvas is the first step toward giving community builders the same revenue infrastructure that media companies take for granted.
Attention should flow toward value, not friction
A standard CAPTCHA spends human attention on nothing. A Canvas verification spends the same attention on something useful, a question the advertiser actually wants answered, by the specific human who is answering it. That's a better use of ten seconds than proving you're not a robot to nobody in particular.
Verification should create signal, not just gatekeeping
Every verification is an opportunity to learn something. Who is joining? What do they care about? What do they prefer? Canvas turns that moment into a data collection event with provenance, verified by community membership, scored for quality, settled on-chain.
Meet people where they already are
Canvas runs inside the platforms people already use, with the bots they already accept, in the flows they already navigate. No new app. No new username. No new wallet setup for the end user. The product has to work inside the existing context, not ask people to change their behavior to use it.
Where we're going

Telegram is the start.

Every platform where communities gather has the same unmonetized verification moment. Canvas is building the infrastructure to capture it.

Now

Telegram · Live

  • Join verification with sponsored tasks
  • USDC payouts per verified join
  • AI scoring for response quality
  • Live escrow contract on Base mainnet
  • Group owner registration via bot
Next

Phase 2 · Re-verification

  • Monthly re-verification of existing members
  • Recurring income from full member base
  • Mod and admin payout splits
  • Multi-advertiser bidding per group
  • Discord verification channel
Planned

Phase 3 · Marketplace

  • Open group registry with advertiser discovery
  • Web verification embeds
  • AI lab data pipeline integrations
  • Group owner analytics dashboard
  • Protocol token and governance

Building something worth joining.

If you run a Telegram group, want to run a campaign, or just want to follow along, we'd love to hear from you.

Register your group → Get in touch